WORK EXPERIENCE

Senior Graphic, Packaging & Digital Designer, Digital Marketer, Project Manager
McLoughlinsRS, Dublin | June 2024 - Present

• Lead Designer for Packaging –FMCG Packaging & Product Development.
  Led packaging development from ideation to final approval, ensuring brand consistency and market impact.

• Packaging Project Management – Managed the entire packaging process, ensuring compliance, functionality, and production efficiency.

• Final Approval & Quality Control – Approved packaging artwork, shipping marks, and production elements for accuracy and timely manufacturing.

• International Collaboration – Worked closely with suppliers (China) to streamline workflows and ensure on-time delivery.

• Marketing & Sales Integration – Developed creative marketing strategies, incorporating packaging into sales materials and AI-powered PowerPoint presentations.

• Sales Material Development – Designed high-impact presentations and marketing materials to support sales pitches.

• Digital Content & Social Media – Managing and executing content strategy, including copywriting, motion graphics, and video production for digital campaigns for Social Media and email advertising using Brevo.

• Website & E-Commerce Management – Designed and maintained website layouts, ensuring product visibility and stock alignment.

• Print & Production Oversight – Negotiated with printers, designed POS displays (FSDUs, CDUs), and ensured cost-effective, high-quality production.

Graphic & Digital Designer, Digital Marketer
BUNALUN Organic, Bray | June 2023 - June 2024

• FMCG Packaging & Brand Communication – Developed packaging, marketing materials, digital assets and website content to support brand growth and product launches.

• Produced captivating visuals for digital and print media, enhancing brand visibility and engagement.

• Created and executed effective digital marketing strategies that drove significant increases in online presence. 

• Generated content across multiple platforms, increasing brand awareness. 

• Manage social media profiles and campaigns.

• Manage, create, and customise web pages, optimising user experience and online visibility.

• Managed the Brandbank Platform efficiently, ensuring accurate, up-to-date product information to strengthen brand representation and consumer trust.

Graphic Designer
Business Print, Dublin | September 2022 -March 2023

• Designed a wide range of printing materials, including Books, Journals, Brochures, Leaflets, Posters, Flags, Totems, Calendars, Business Cards, Wedding Invitations, and stationery suites, delivering high-quality, creative printing solutions.

• Developed impactful social media advertising content, including banners, landing pages, motion graphics, and GIFs.

Freelance Graphic Designer
Dublin | May 2021- September 2022

• Completed a Book editorial; designed the cover, and Digital Illustrations are available on Amazon and in print.

• Designed advertisements for Social Media, Banners and GIFs

• Branding- Logo Development, Business Card, Stationery Suite

• Web Page design

• Design for printing materials, Brochures, Questionnaires, Leaflets, Wedding Invitations, Posters.

Graphic Designer,
Irish Studio, Dublin | June 2018- Sept 2018 (Internship)

• I collaborated and created new editorial layouts for the Irish Tatler and Irish Tatler Men under tight deadlines. 

Art Director
Ribbon, Zagreb, Croatia | June 2013 – June 2016​

• I supplied paintings, jewellery and watches to several Galleries and Gift shops around Croatia.

• Created catalogues and promotional material.

Creative Director
Jeki-co, Zagreb, Croatia | January 2000 – May 2013

• Led new jewellery fashion collections based on market research; increased new products by 20% per year, attracting a new customer base and increasing revenue by 15% year on year for 10 years.

• Implemented and developed a new stock management system specific to our market, increasing efficiency. This reduced the staff headcount from three to one.

• Handled customer queries, coordinated office administration duties, and managed staff.

Full-time Artist
Faustus, Zagreb, Croatia | September 1995 – January 2000

• As a professional artist, I produced and sold my paintings and jewellery by organising Exhibitions around Croatia.

• I was selected to supply my Art and souvenirs to the Ministry of Immigration, Croatia, for official gifts, and to L’Academie des Eches, Medical Intertrade, Pliva, Opel, TBW, and OMW Group.

• I achieved 12 solo and 16 group exhibitions for my Artwork.